AI Visibility Audit
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Confidential Report
How Beyond performs across AI-powered search, SEO fundamentals, and competitive positioning in the independent creative agency space.
| Domain Rating: 25 / 100 | Organic Keywords: 6 | Monthly Traffic: 22 visits |
| Backlinks: 252 | Referring Domains: 80 | Authority Level: Low |
VCCP commands DR 64 and Mother London DR 59 — more than double Beyond's authority. AI models heavily weight domain authority when deciding which agencies to recommend. Until DR climbs past 40, Beyond will consistently lose out to competitors in AI-generated answers.
Only 6 organic keywords and 22 monthly visits means Beyond is invisible for 99% of relevant agency searches. Competitors rank for hundreds of creative industry keywords. Without keyword-targeted content, AI has almost no indexed pages to reference when building recommendations.
Beyond has won IPA Effectiveness accreditation and Clear Channel awards — powerful credentials. But these exist in press releases, not as structured, indexable content on your site. VCCP and Ragged Edge turn every award and case study into keyword-rich, link-attracting content that AI can cite.
We tested Beyond's presence across the four AI platforms reshaping how brands discover creative agencies.
We tested 4 high-intent buyer queries — the exact questions CMOs and marketing directors type into AI tools when shortlisting agencies.
| Query Tested | Platform | Companies Recommended | Beyond Found? |
|---|---|---|---|
| "best independent creative media agency London for brand campaigns" | Google AIO | Fold7, VCCP, Wieden+Kennedy, isobel, Wildish & Co, Havas London | No |
| "best integrated advertising agency London UK for brand transformation" | Google AIO | M&C Saatchi, VCCP, Wunderman Thompson, Ragged Edge, Ogilvy UK, Havas London | No |
| "top creative innovation agency London UK for product launch" | Google AIO | Phantom Studios, TG0, Twelve Agency, AKQA, Planes Studio | No |
| "which creative agency should I hire London brand strategy media planning" | Google AIO | Huddle Creative, NU Creative, Fold7, Ragged Edge, Brand Purist, Make Us Care | No |
Key Finding: Beyond did not appear in any of the 4 tested queries. The agencies dominating AI results share common traits: high domain authority (DR 38–64), deep case study libraries, presence on agency directories (Clutch, DesignRush, The Drum), and keyword-optimised content. Despite being one of London's most awarded independent agencies, Beyond is completely absent from the AI discovery layer where an increasing number of brand marketers are starting their agency search.
How Beyond stacks up against 5 leading independent London agencies across domain authority and AI search visibility.
| Company | Domain Rating | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Beyond | DR 25 | Not Cited | Not Appearing | Not Cited | Your current position — IPA-accredited, award-winning, but digitally invisible to AI |
| VCCP | DR 64 | Cited | Appearing | Cited | 48 awards in 2025, Adweek Agency of the Year, deep case study library with campaign metrics |
| Mother London | DR 59 | Cited | Appearing | Cited | Global reputation, Anthropic/Google/KFC/Ikea clients, heavy press coverage and Wikipedia page |
| Ragged Edge | DR 56 | Partial | Appearing | Partial | Metrics-driven case studies (Wise +58% share price), active blog, strong brand thought leadership |
| the7stars | DR 47 | Partial | Appearing | Partial | UK's largest independent media agency, Supernova creative division, strong industry positioning |
| Fold7 | DR 38 | Partial | Appearing | Partial | Clear "independent global creative" positioning, strong Clutch & DesignRush profiles, directory visibility |
Insight: Every competitor outperforms Beyond in AI visibility — including Fold7, which has only DR 38. The gap isn't about creative quality or awards. VCCP wins with sheer volume of published case studies and press coverage. Ragged Edge wins by turning every client project into a data-driven story (Wise rebrand = +58% share price). Even Fold7 outranks Beyond simply by maintaining active profiles on Clutch and DesignRush and clearly articulating its positioning for search. The path to AI visibility runs through structured content, third-party directory presence, and keyword-targeted thought leadership.
Three high-impact actions Beyond can take in the next 30–90 days to break into AI-generated agency recommendations.
Create and fully complete profiles on Clutch, DesignRush, The Drum Top 100, and Sortlist. These directories are the primary sources AI models reference when recommending creative agencies. Fold7 (DR 38) appears in more AI results than Beyond (DR 25) largely because of strong directory presence. Ask existing clients to leave verified reviews — even 10–15 reviews will create the third-party validation signals AI needs.
Turn your IPA Effectiveness accreditation, Clear Channel awards, and client results into detailed, keyword-rich case study pages. Follow the Ragged Edge model: "We rebranded X → Y% revenue increase." Include campaign names, results, and category terms like "integrated creative agency London" and "brand transformation case study". This is exactly what AI models index and cite.
Publish 6–8 articles targeting buyer queries: "How to Choose an Integrated Creative Agency", "Creative vs Media vs Full-Service Agencies Explained", "What Makes London's Best Independent Agencies Different". This captures the exact long-tail keywords CMOs search and gives AI rich, structured content to reference when generating recommendations.
This audit reveals a clear opportunity. Beyond is one of just 44 UK agencies with IPA Effectiveness accreditation, you've won industry awards, and your multi-disciplinary model is genuinely differentiated — but AI doesn't know that yet. Our GEO (Generative Engine Optimisation) programme builds the authority, content, and structured signals that make ChatGPT, Perplexity, Google AIO, and Gemini recommend Beyond to every CMO searching for a creative, media, or innovation partner in London.
Book a Strategy CallSaigon Digital — AI Visibility & GEO Specialists